Healthcare affordability has become one of the defining challenges of 2026. According to a new analysis from KFF, the average Affordable Care Act (ACA) Marketplace deductible increased by more than $1,000 per person this year — the largest increase in Marketplace history. Average deductibles climbed 37%, rising from $2,759 in 2025 to $3,786 in 2026.
At the same time, more patients are shifting into bronze and high-deductible health plans to keep monthly premiums affordable. This trend is creating a major shift in patient behavior.
Today’s patients are no longer asking only, “Can this help me?” They are also asking:
- “How much will this cost me?”
- “What does my insurance actually cover?”
- “Can I afford ongoing care?”
- “What happens after my benefits run out?”
Read the full article from Club CCA member, ChiroHealth USA >>>